Marketing Coordinator

You deserve an awesome career! At Execulink, you'll join a team of talented individuals who feel like family and support your growth and career goals. As we rapidly grow, we continue our unwavering commitment to live and breathe our Vision, Mission and Values. While enhancing life at home, work and play, we continue to grow our team with innovative individuals who are as excited about creating an awesome experience for our customers as we are! 

About this Opportunity

We are looking for a creative and motivated Marketing Coordinator to join our team! In this hybrid role, you will collaborate with experienced staff to develop innovative marketing initiatives and support daily team activities.

Key responsibilities include organizing events and tradeshows, writing and creating content, creating marketing materials, and working closely with the sales team to manage and coordinate customer sales campaigns. Strong project management and organizational abilities are essential, along with experience in social media engagement, web production, and CRM platforms.  

If you are passionate about marketing and eager to contribute to a dynamic team, we encourage you to apply!

Position Details

• Woodstock, Ontario
• Permanent Full-Time position
• Hybrid Work Opportunity
• Hours of Work:
  • Monday-Friday 8:30am-5:00pm
  • Will be required to work outside of regular business hours from time to time

Primary Responsibilities:

Online/Website

• Develop, implement and manage social media profiles and engage with web audiences to generate buzz, build company reputation and generate leads
• Identify existing and emerging trends in social media and offer appropriate recommendations for how to capitalize on or respond to the trends 

Writing & Research

• Write newsletters, blogs, design surveys and other customer/internal communications
• Write and co-ordinate approvals for media releases and collaborate with the marketing team for PR/media program development and tracking
• Develop print and electronic sales and marketing materials including testimonials/case studies, brochures, product sheets, presentations, advertisements and direct mail

Project Planning

• Organize and coordinate events and tradeshows from planning to execution. Including sourcing speakers, developing invitations, publicity, advertising, media releases, booklets and other promotions

Overall Team Contribution

• Provide input in the development of our communication plans, strategies and reports 
• Any other duties as may be assigned from time to time  

Required Skills & Abilities:

• Post-secondary degree in Marketing and Communications or related field and/or proven experience
• Superior research, writing, editing and communication skills, including a keen attention to detail and experience in creating SEO content 
• Demonstrated connectivity and engagement with the social media world including knowledge and understanding of social media platforms, technology, and their respective participants (Facebook, Youtube, Twitter, LinkedIn etc.) and how they can be deployed in different scenarios
• Experience with web production, including SEO and CMS
• Demonstrated understanding of what goes into all aspects of successful marketing of a website e.g. SEO, web analytics
• Working knowledge of print production and other advertising media’s with the proven ability to work closely and build relationships with both vendors and contra partners
• Experience using a CRM (Customer Relationship Management) platform
• Graphic design, HTML and/or photography experience is considered an asset
• Valid Class G License and access to reliable transportation
• Execulink requires successful candidates to complete a clear drivers abstract  
• Strong project management, planning and organizational skills with the ability to prioritize multiple projects in a fast-paced environment
• Strong communication and interpersonal skills demonstrated both externally with customers as well as coordinating with other departments internally
• Graphic design, HTML and/or photography experience is considered an asset
• Knowledge of telecommunications (internet, cable and telephony) products and services is considered an asset
• Be responsible for generating and assist in managing the content for the Execulink Telecom website, including the development of specialized web pages for targeted events or marketing campaigns
• Work with the team to help improve overall quality and user experience of our website
• Undertake research to support marketing programs and activities
• Assist in the management of Execulink’s advertising, partnership and sponsorship program
• Contract with printers and other media vendors to deliver marketing and communications projects on time and on budget
• Ensure that Execulink Telecom’s branding standards, messaging and style are consistent in all print and online communications