Digital Marketing Coordinator

About Our Company:
UVALUX is a leading distributor in the light, beauty and wellness industry, proudly
serving Canada since 1979. We provide innovative equipment solutions, skincare
products, and business support services to salons, spas, and wellness centres.
Headquartered in Woodstock, Ontario, UVALUX is committed to helping its partners
grow through educational resources and exceptional customer service. As a familyowned business with a passion for wellness, we continually adapt to meet evolving
market needs. Joining our team means becoming part of a forward-thinking and fun
company culture that fosters professional growth in a positive, supportive atmosphere.
Job Summary:
We are seeking a motivated and detail-oriented Digital Marketing Coordinator to help
plan, execute, and optimize our online advertising efforts. This role is responsible for
managing paid advertising campaigns, website updates, and creating engaging content
for social media. The ideal candidate is passionate about data-driven advertising, has
hands-on experience across multiple platforms, and a working knowledge of WordPress
and WooCommerce websites.
Key Responsibilities:
Digital Advertising & Website Maintenance
● Plan, execute, and optimize campaigns across Google & Meta Ad's (Search,
Display, Shopping, etc.).
● Monitor, analyze, and report on campaign and website performance using
analytic tools.
● Conduct keyword research, define audience segments, and perform A/B testing
to improve ad performance.
● Collaborate with sales and marketing teams to develop high-impact ad creatives
and assets.
● Maintain and update WordPress/WooCommerce websites, including
troubleshooting, theme/plugin updates, and performance optimization.
● Apply SEO best practices to improve website content and increase organic
search visibility.
● Analyze conversion funnels to identify and implement enhancements across ads,
website structure, and user experience.
● Develop monthly performance reports with actionable insights and
recommendations.
● Identify data-driven trends to inform content strategy and optimize future
campaigns.
Content Creation & Social Media
● Create engaging image and video content tailored for platforms including
Instagram, Meta, TikTok, YouTube, X, Pinterest, LinkedIn, and Snapchat.
● Assist in filming, editing, and publishing short-form video content for social and
marketing use.
● Collaborate with the marketing team to develop on-brand marketing assets and
visuals.
● Stay current on social media trends, platform updates, and viral content formats.
● Prepare and publish content across all social media channels.
● Monitor and engage with followers by responding to comments, messages, and
mentions.
● Build online communities and track metrics such as engagement, reach, and
follower growth.
● Support influencer partnerships, brand collaborations, and user-generated
content initiatives.
● Provide support for various marketing tasks, projects, and events as needed.
Qualifications:
● Hands-on experience managing digital ad campaigns (Google Ads, Meta, etc.)
● Ability to write compelling ad copy and effectively target audiences across
platforms.
● Proficient with WordPress and WooCommerce, including themes, plugins, and
HTML/CSS.
● Familiarity with major social media platforms and basic design tools (Canva,
Adobe Suite, etc.)
● Basic video editing skills using software such as Adobe Premiere, CapCut, or
iMovie.
● Strong organizational skills with the ability to multitask and thrive in a fast-paced
environment.
What you'll be gaining by joining our team:
● Paid vacation days — plus a day off to celebrate your birthday!
● Fun team breakfasts and engaging company events.
● Access to professional development and learning opportunities.
● Comprehensive Health and Dental Benefits Program.
● Employee Assistance Program, including mental health support and mindfulness
resources.
● Complimentary access to our salon and spa showroom for personal sessions.
● Generous discounts on our amazing products